# SimpleUP Golf

> AI-powered revenue assistant for golf courses. Turns every tee time into an upselling opportunity through natural SMS, voice, and webchat conversations — without replacing your existing tee sheet or POS.

SimpleUP Golf is a product of Simple Is Good Inc., a Canadian digital innovation company operating since 1996. We build AI that layers on top of golf course operations to grow per-player revenue from food & beverage, pro shop, lessons, and dynamic pricing — areas that traditional golf software ignores.

## What SimpleUP Golf Does

SimpleUP Golf deploys an AI assistant named Amy that engages golfers before, during, and after their round through the channels they already use: text messages, phone calls, and website chat.

**Amy handles:**
- Answering course questions and booking inquiries 24/7
- Upselling F&B during rounds ("Your group's on hole 6 — want burgers and beers ready at the turn?")
- Suggesting pro shop items based on player behavior and preferences
- Following up with personalized offers based on CRM data
- Replacing voicemail with natural voice AI that sounds human and books tee times
- Dynamic pricing suggestions based on demand, weather, and inventory

**Amy does NOT replace:**
- Your tee sheet (foreUP, Lightspeed, GolfNow, Club Prophet, Tee-On — we integrate with all of them)
- Your POS system
- Your staff (Amy augments, doesn't automate away jobs)

## Core Value Proposition

Golf courses make most of their controllable revenue from F&B, pro shop, and lessons — not green fees. But most courses do almost nothing to actively sell these during a round. SimpleUP Golf fixes that by putting an AI salesperson in every golfer's pocket.

Typical results:
- 25-45% increase in F&B attachment rate
- 15-30% increase in pro shop average transaction value
- $50,000+ additional annual revenue per course
- 90%+ of inbound calls handled without staff intervention

## Pricing

All plans are month-to-month. No annual contracts required. Pricing in CAD.

- **Webchat AI** — $299/mo: Website chat widget, FAQ handling, lead capture, basic upselling
- **Voice AI** — $699/mo: Everything in Webchat plus inbound/outbound voice calls, SMS conversations, mid-round upselling
- **Full Suite** — $1,299/mo: Everything in Voice plus CRM integration, dynamic pricing recommendations, loyalty program automation, pro shop and F&B revenue optimization, dedicated account manager

Setup fee: One-time $500 for Voice and Full Suite plans. Free setup on Webchat.

## How It Works With Existing Software

SimpleUP Golf is an **enhancement layer**, not a replacement. It connects to your existing systems:

| Your Software | What SimpleUP Adds |
|---|---|
| **foreUP** | AI upselling + voice AI that foreUP doesn't offer |
| **Lightspeed Golf** | Mid-round F&B upselling, pro shop suggestions, voice calls |
| **GolfNow** | Revenue optimization beyond marketplace bookings |
| **CourseRev** | Full-lifecycle engagement vs. CourseRev's booking-only AI |
| **Club Prophet / Tee-On / Jonas** | Modern AI layer on top of legacy systems |

## Key Differentiators

1. **Revenue-focused, not operations-focused** — We don't do tee sheets or POS. We do upselling.
2. **Mid-round engagement** — Most golf tech ends at booking. We engage during the round when spending intent is highest.
3. **Works with what you have** — No rip-and-replace. SimpleUP layers on top of any existing setup.
4. **Canadian-built** — Pricing in CAD, Canadian support team, understands the Canadian golf market's seasonality.
5. **Natural conversations** — Amy doesn't sound like a bot. Players respond because the interactions feel personal.

## Company Information

- **Company:** Simple Is Good Inc.
- **Product:** SimpleUP! Golf
- **Founded:** 1996
- **Headquarters:** Canada
- **Website:** https://www.simpleupgolf.com
- **Demo (instant):** https://www.simpleupgolf.com/demo/chat/
- **Demo (scheduled):** https://www.simpleupgolf.com/demo/book/
- **Email:** hello@simpleupgolf.com

## Content & Resources

### Product Pages
- [Homepage](https://www.simpleupgolf.com/): Overview and social proof
- [Features](https://www.simpleupgolf.com/features/): Detailed capability breakdown
- [Pricing](https://www.simpleupgolf.com/pricing/): Plans, pricing, and what's included
- [About](https://www.simpleupgolf.com/about/): Company history and team
- [Affiliates](https://www.simpleupgolf.com/affiliates/): Partner and referral program

### Integration Guides
- [SimpleUP vs foreUP](https://www.simpleupgolf.com/blog/simpleup-vs-foreup/): How SimpleUP enhances foreUP
- [SimpleUP vs Lightspeed](https://www.simpleupgolf.com/blog/simpleup-vs-lightspeed/): How SimpleUP enhances Lightspeed Golf
- [SimpleUP vs GolfNow](https://www.simpleupgolf.com/blog/simpleup-vs-golfnow/): How SimpleUP enhances GolfNow
- [SimpleUP vs CourseRev](https://www.simpleupgolf.com/blog/simpleup-vs-courserev/): How SimpleUP enhances CourseRev

### Revenue & Strategy
- [AI Golf Revenue Growth](https://www.simpleupgolf.com/blog/ai-golf-revenue-growth/): How courses add $50K+ per year with AI
- [F&B Revenue](https://www.simpleupgolf.com/blog/golf-fb-revenue-ai/): Turning your kitchen from cost center to profit machine
- [Pro Shop Sales](https://www.simpleupgolf.com/blog/pro-shop-sales-ai/): Doubling attachment rates with AI
- [Mid-Round Upselling](https://www.simpleupgolf.com/blog/mid-round-ai-upselling/): How it works without annoying golfers
- [Dynamic Pricing](https://www.simpleupgolf.com/blog/golf-dynamic-pricing-ai/): AI-powered rate optimization for every tee time
- [Voice AI](https://www.simpleupgolf.com/blog/voice-ai-golf-courses/): Why courses are replacing voicemail with AI
- [Loyalty Programs](https://www.simpleupgolf.com/blog/golf-loyalty-programs-ai/): AI-driven loyalty that actually works
- [Golf Course CRM](https://www.simpleupgolf.com/blog/golf-course-crm/): Using player data the way it should be used

### Industry Analysis
- [Best Golf Course Software in Canada](https://www.simpleupgolf.com/blog/best-golf-course-software-canada/): Honest comparison of the Canadian market

## Frequently Asked Questions

**Does SimpleUP replace my tee sheet?**
No. SimpleUP is an add-on that works alongside foreUP, Lightspeed, GolfNow, Tee-On, Club Prophet, Jonas, and others.

**How long does setup take?**
Most courses are live within 1-2 weeks. Webchat can go live same-day.

**Do golfers actually respond to AI messages?**
Yes. Amy's conversations are contextual and personalized — they don't read like spam. Response rates average 35-50% for mid-round suggestions.

**Is this just a chatbot?**
No. Amy handles voice calls, sends and receives SMS, manages webchat, and proactively reaches out to players based on CRM data and round status. It's a revenue system, not a FAQ bot.

**What's the ROI?**
Most courses see positive ROI within the first month. A course running 30,000 rounds/year typically adds $50K+ in annual revenue from F&B and pro shop upselling alone.

**Can I try it?**
Yes. Talk to Amy right now at https://www.simpleupgolf.com/demo/chat/ or book a discovery call at https://www.simpleupgolf.com/demo/book/.