How SimpleUP Golf Enhances Your CourseRev Booking AI

CourseRev does one thing really well: it answers your phone and books tee times. Their AI handles inbound calls, has natural conversations with callers, and gets them on the sheet without your staff lifting a finger.

If you're using CourseRev, that problem is solved. Your phone gets answered. Tee times get booked. Good.

But here's what happens next: the player shows up, plays 18, and goes home. They didn't order food at the turn. They walked past the pro shop without stopping. Nobody mentioned the lesson packages or the upcoming member event.

CourseRev got them to your course. The question is — who's making that visit worth more? Courses adding a full revenue AI layer are seeing $50K+ in additional revenue per year.

Booking AI vs. Revenue AI

It's a useful distinction. CourseRev is booking AI — it handles the conversation that gets a player on the tee sheet. That's the top of the funnel.

SimpleUP Golf is revenue AI — it handles everything that happens during and after the round. The food and beverage sales, the pro shop visits, the lesson bookings, the review requests, the "come back next week" follow-up. That's where the margin lives.

These aren't competing tools. They're different parts of the same player journey.

What Happens After the Booking

Let's walk through a Saturday morning. CourseRev booked a foursome for 8:20am. They show up, check in, head to the first tee.

Without SimpleUP Golf, that's where the system stops working. Your staff is busy. The beverage cart might make it around once. The pro shop hopes someone wanders in. The kitchen preps for a lunch rush that may or may not materialize.

With SimpleUP Golf in the stack, the round gets a lot more interesting:

That's mid-round SMS upselling — personalized, timed to the right hole, based on what the player actually likes. Not a blast. Not a coupon. A conversation.

Amy: Voice AI That Goes Beyond Booking

SimpleUP Golf has its own AI voice agent — Amy. She can book tee times too, but her real strength is what she adds to the conversation.

When someone calls to book, Amy doesn't just confirm the time. She mentions today's lunch special. She asks if they want to add a cart. She suggests the lesson package that's on promotion this month. She's the friendly front desk person who always remembers to upsell — except she does it every single call, without fail.

If you're running CourseRev for bookings and happy with it, Amy can focus entirely on the revenue side — handling overflow calls, answering questions about events and memberships, and upselling during every conversation.

The Revenue Numbers

Courses running SimpleUP Golf see consistent results across the board:

• +$32 per player in average spend — pure incremental revenue on rounds you're already selling
• F&B attachment up from 24% to 39% — nearly four in ten players buying food and drinks, up from less than one in four
• Pro shop buy rate from 16% to 31% — nearly doubled, without any changes to inventory or staffing

Run the math on your course. If you do 8,000 rounds a year and each player spends $32 more, that's $256,000 in new revenue. Even at 5,000 rounds, you're looking at $160K. The F&B piece alone can add $50K+ without changing your menu.

The Full Revenue Stack

Beyond voice AI and mid-round texting, SimpleUP Golf adds an entire layer CourseRev doesn't touch:

Player Intelligence — Every interaction makes the AI smarter. It reads your existing player data — purchase history, booking patterns, preferences — and uses it to make each upsell more relevant than the last.

Automated engagement — Birthday messages, win-back outreach for lapsed players, post-round review requests. All triggered by the AI reading player patterns, all personalized.

Webchat AI — An always-on chat agent on your website. Answers questions, helps with bookings, suggests F&B and pro shop items. Converts browsers into booked rounds 24/7.

Dynamic pricing intelligence — Understanding demand patterns so your pricing matches what the market will bear, round by round.

Review management — Automatic review requests to happy players. Catch issues before they become one-star reviews.

How the Two Work Together

There's no technical conflict. CourseRev handles inbound booking calls. SimpleUP Golf — your Revenue Caddy — handles everything else: the upselling, the player engagement, the follow-up outreach, the mid-round conversations.

Data can flow between them. When CourseRev books a tee time, that player enters SimpleUP Golf's system. We know they're coming, what time they'll be on which hole, and what they've bought before. That's what makes the mid-round texts so effective — they're timed and personalized, not random.

Your staff doesn't manage any of it. No dashboards to configure, no rules to build. We learn your course and the AI handles the rest.

What This Costs

• Webchat AI — $299/mo
• Voice AI (Amy) — $699/mo
• Full Suite — $1,299/mo (voice + chat + SMS upselling + analytics)

All plans include onboarding and AI training specific to your course. Annual billing saves two months. Full pricing here.

The Short Version

CourseRev fills your tee sheet. SimpleUP Golf fills your till. One gets them to the course, the other makes the visit worth more — through mid-round AI upselling, F&B revenue optimization, pro shop sales growth, and loyalty programs that keep players coming back.

If you're happy with CourseRev for bookings — great, keep it. Just know there's a whole revenue layer waiting to be added on top. See how SimpleUP also works with foreUP, GolfNow, and Lightspeed. Or talk to Amy and see the AI in action. Features and full software comparison available too.