You made a good choice with foreUP. Now let's make it even better.
If you're running foreUP at your course, you already know what it does well. Tee sheet management, POS, online booking, memberships — the operational backbone that keeps your course running day to day.
You probably also know what it doesn't do. The phone still rings unanswered during peak hours — exactly the problem voice AI solves. Players walk past the pro shop without buying anything. FF&B revenue feels like it's leaving money on the table.B revenue feels like it's leaving money on the table.
That's where SimpleUP Golf comes in. We don't replace foreUP — we enhance it. We add the AI-powered revenue layer that foreUP doesn't have.
Think of it this way: foreUP runs your course. SimpleUP Golf grows what each round brings in.
What foreUP does (and does well)
Let's be clear — you didn't make a bad choice. foreUP is solid at what it does:
- Tee sheet management — online booking, pace tracking, member/guest handling
- POS system — pro shop and F&B registers, inventory, reporting
- Website builder — templates that tie into your booking system
- Membership and league management — the admin side of running programs
It's a complete operations suite. For running the day-to-day of a golf course, it works. Thousands of courses rely on it.
But here's the thing foreUP doesn't do: actively grow your revenue while players are on the course.
The gap foreUP leaves open (and why it matters)
foreUP manages your tee sheet. It doesn't sell to the players on it.
That's not a criticism — it's just not what they built. They built an operations platform. But operations and revenue growth are two different things.
Here's what you're missing without that revenue layer:
The missed call problem
Your phone rings during the morning rush. Your staff is checking in foursomes, handling walk-ins, running the register. The call goes to voicemail. That's a lost booking — maybe a foursome, maybe a corporate event. Multiply that by the 20+ calls you get on a busy day.
What foreUP does: Nothing. It's not a phone system.
What SimpleUP Golf adds: Our AI voice agent Amy answers every call. She books tee times, answers questions, and suggests today's specials — all while sounding like a friendly human. No voicemail, no hold music. Just a booked tee time.
The F&B revenue gap
A foursome tees off at 9 AM. They'll hit the turn around 11:30. Your kitchen has brisket coming off the smoker at 11:45 — perfect timing. But nobody tells the players. They grab a hot dog and a beer, spend $28 total. The brisket sells to the lunch crowd instead.
What foreUP does: Rings up the hot dog and beer at the register.
What SimpleUP Golf adds: At 10:45, the players get a text: "Hey Mike, the brisket's coming off the smoker right when you'll hit the turn — want me to have one waiting?" They text back "Heck yes," and the order hits the kitchen. That's $48 per person instead of $7.
The pro shop blind spot
A regular buys a new driver every spring. He played yesterday, walked right past the new models on display. Your staff was busy. He'll probably buy it somewhere else.
What foreUP does: Tracks inventory of the drivers he didn't buy.
What SimpleUP Golf adds: The AI knows he buys a driver every spring — it learned that from his purchase history in your system. When he checks in for his round, he gets a text: "New TaylorMade drivers just arrived. Want to demo one after your round?" He says yes, tries it on the range, buys it before he leaves.
How SimpleUP Golf plugs into your foreUP setup
This is the important part: nothing changes in your daily operations.
Your staff still uses foreUP for everything they do now. The tee sheet, the POS, the member check-ins — all exactly the same.
SimpleUP Golf sits alongside it, pulling data from foreUP and turning it into revenue opportunities. Here's how it works:
- We connect to your foreUP data — bookings, player history, purchase patterns
- The AI analyzes who's on the course right now — what they usually buy, when they'll hit the turn, what's available today
- Personalized conversations happen automatically — texts, calls, or webchat at exactly the right moments
- Orders flow back into your foreUP POS — no double entry, no extra work for your staff
Your front desk doesn't change. Your POS doesn't change. Your tee sheet doesn't change. You just start making more money from the players already on your property.
The numbers don't lie
Courses running SimpleUP Golf on top of their existing systems (foreUP, GolfNow, Lightspeed) see:
- +$32 per player in average spend increase
- F&B attachment jumps from 24% to 39%
- Pro shop buy rate nearly doubles — 16% to 31%
- 100% of phone calls answered (no more lost bookings)
- 24/7 webchat booking — players book tee times at 11 PM when your staff is home
That's not replacing foreUP. That's making foreUP more profitable.
What you actually get — your Revenue Caddy
AI Voice Agent — "Amy"
Answers every call, books tee times, answers questions, suggests specials. Sounds human, available 24/7. No voicemail, no hold music. (Learn more about voice AI)
Mid-Round SMS Upselling
Personalized text conversations during play. Not coupons, not menu links — actual back-and-forth chat that feels like texting a friend at the course. (See how mid-round upselling works)
Webchat AI
Players can book tee times, ask questions, and get recommendations via chat on your website. Available 24/7, integrates with your foreUP tee sheet.
Player Intelligence
Every AI interaction — calls, texts, chats — makes the next one smarter. The AI learns player preferences, purchase patterns, and visit habits from your existing foreUP data. Automated review requests, birthday outreach, win-back messages for lapsed players. It runs in the background without your staff touching it. (See how player intelligence works)
F&B Revenue AI
Analyzes kitchen timing, weather, player pace, and purchase history to suggest the right items at the right moments. (Boost F&B revenue)
Revenue Analytics
foreUP shows you operational metrics. SimpleUP Golf shows you revenue growth metrics — tabulated results from every AI interaction, which upsells convert, what players respond to, and exactly how much additional revenue the AI is generating per channel.
Simple pricing, no surprises
Unlike enterprise software that requires "contact us for a quote," our pricing is right on the website:
- Webchat AI: $299/month — 24/7 booking and chat
- Voice AI (Amy): $699/month — answer every call, book every tee time
- Full Suite: $1,299/month — voice + webchat + SMS upselling + analytics
No setup fees. No long-term contracts. You're adding a revenue layer, not rebuilding your entire stack.
How to think about this decision
You're not choosing between foreUP and SimpleUP Golf. You're deciding whether to add revenue growth to your existing operations.
Keep running foreUP alone if:
- You're completely satisfied with your current F&B and pro shop revenue
- You never miss phone calls during peak hours
- Your staff has unlimited time for personalized upselling
- You're okay leaving money on the table
Add SimpleUP Golf on top if:
- You want more revenue from the players already on your course
- Missed calls are costing you bookings
- Your F&B could be doing better
- You want AI handling the conversations your staff doesn't have time for
- You like the idea of $32 more per player without any extra work
The bottom line for foreUP users
foreUP is good software for running a golf course. You made a solid choice.
But running a course and growing a course are two different jobs. foreUP does the first one. SimpleUP Golf does the second — from mid-round AI upselling to dynamic tee time pricing to AI-powered loyalty programs that keep players coming back.
The beautiful part? They work together perfectly. Your operations stay smooth with foreUP. Your revenue grows with SimpleUP Golf. And if you're comparing platforms, our guide to golf course software in Canada covers how the pieces fit — including how SimpleUP enhances GolfNow, Lightspeed, and CourseRev.
It's not a migration. It's not a replacement. It's an enhancement — the revenue layer your foreUP setup has been missing. Talk to Amy and hear it for yourself, or check the full feature breakdown and pricing.
Ready to see what this looks like at your course?
Most courses see results within the first season. Yours could be next.
