If you're using GolfNow, you already know what it's good at: putting players on your course. Their marketplace has reach. Millions of golfers browse the app looking for tee times, and mid-week slots that used to sit empty are now booked.
That's real value. Keep running it.
But here's the question that nags at every GM who uses GolfNow: those players show up, play 18 holes, and go home. Most of them walk right past the turn without ordering anything. They skip the pro shop. They don't book lessons.
GolfNow solved the occupancy problem. The revenue-per-player problem? That's still wide open.
What GolfNow Does Well
GolfNow has reach that no individual course can match on its own. Their marketplace puts you in front of golfers who might never have found your course otherwise.
For courses with mid-week vacancies, that's huge. An empty tee time generates zero revenue. A discounted tee time through GolfNow generates some revenue. Simple math.
They're particularly strong for public courses in competitive markets where multiple tracks are fighting for the same weekend golfers. If your problem is getting bodies on the course, GolfNow addresses it.
Where GolfNow Stops
GolfNow's job ends at the booking. Once a player is on your course, the platform doesn't do anything to increase what that player spends.
No one's texting Dave on hole 7 about the brisket at the turn. No one's calling back the player who hung up when they got voicemail. No one's tracking that a regular has played 10 rounds and never been offered a lesson package.
The GolfNow model is volume-based — more bookings, more green fee revenue. SimpleUP Golf works the other axis entirely: more revenue per booking, from the players already on your property.
What SimpleUP Golf Adds — Your Revenue Caddy
Think of SimpleUP Golf as your course's Revenue Caddy — an AI layer that sits on top of whatever you're already running and turns every round into a bigger opportunity. It doesn't touch your tee sheet. It doesn't replace GolfNow. It focuses entirely on making every round worth more.
Amy: AI Voice Agent
A voice AI agent named Amy answers every call with a real conversation. She books tee times, answers questions about the course, and naturally suggests add-ons — cart rentals, the lesson package, today's F&B special.
The calls GolfNow doesn't handle — direct inquiries, corporate events, questions about weather or course conditions — Amy catches them all. No voicemail. No missed revenue.
Mid-Round Text Conversations
This is the biggest revenue driver. Mid-round SMS upselling sends personalized text conversations to players during their round. Not blasts. Not coupons. Actual back-and-forth chat, timed to the right hole.
"Hey, kitchen's got the brisket ready — want me to hold one for you at the turn?"
The player texts back. The AI responds. The order hits the kitchen. Easy sale that wouldn't have happened otherwise.
F&B and Pro Shop Revenue
The numbers across courses running the system: F&B attachment goes from 24% to 39%. Pro shop buy rate nearly doubles — 16% to 31%. Average spend per player increases by $32 across the board.
On 200 rounds a week, that's $6,400 in extra revenue. Weekly. From players who were already on your course.
Player Intelligence and Revenue Analytics
Every AI interaction — calls with Amy, mid-round texts, webchat conversations — feeds a player intelligence layer that makes each upsell smarter than the last. The AI learns what Dave orders at the turn, that Sarah's group always wants a cart, that Mike responds to pro shop texts but ignores F&B.
You get tabulated results from every interaction: which upsells convert, what players respond to, revenue generated per channel. Real analytics, not guesswork. Your CRM stores the data — the Revenue Caddy puts it to work.
GolfNow + SimpleUP Golf = Full Stack
The best-performing courses run both. GolfNow handles discovery and booking — getting new and returning players onto the tee sheet. SimpleUP Golf handles engagement and revenue — making each visit worth more once they're there.
A player finds your course on GolfNow. They book a Saturday 10am. They show up.
Then the Revenue Caddy takes over. Mid-round F&B suggestions. Pro shop recommendations based on their profile. A follow-up text after the round asking for a review. A "we miss you" message if they don't come back for three weeks.
GolfNow drives volume. SimpleUP Golf drives value. Together, you're covered on both sides.
What This Costs
- Webchat AI — $299/mo
- Voice AI (Amy) — $699/mo
- Full Suite — $1,299/mo (voice + chat + SMS upselling + analytics)
All plans include onboarding and AI training specific to your course. Annual billing saves two months. Full pricing here.
Compare that to the revenue upside: at $32 extra per player, even a modest 5,000-round season pays for the Full Suite many times over.
Keep GolfNow. Add the Revenue Layer.
You don't have to choose. GolfNow is good at what it does. SimpleUP Golf is good at what GolfNow doesn't do. The combination covers both halves of the equation — getting players to your course, and making every visit count.
Want to hear what the Revenue Caddy sounds like? Call Amy right now — she's live.
Ready to see what this looks like at your course?
Most courses see results within the first season. Yours could be next.
