If you're running Lightspeed Golf, you made a solid choice. They're a Canadian company that understands Canadian courses — HST, GST, PST, Interac, bilingual support. Their tee sheet is clean, their POS is fast, and the whole thing just works.
So this isn't a "switch to us" pitch. You don't need to switch anything.
This is about what happens after Lightspeed does its job. Because there's a gap between managing your course and actively growing revenue from it — and that's where most courses leave serious money on the table. Courses adding AI to their stack are seeing $50K+ in new annual revenue.
What Lightspeed Does Well
Lightspeed is a POS company at heart. They acquired Chronogolf and built out a golf-specific product around their commerce platform. The transactional side is where they shine.
Tee sheet management is modern and clean. Online booking, pace-of-play tools, member and guest handling — it works the way you'd expect in 2026.
POS is their bread and butter. Pro shop register, F&B point of sale, inventory tracking. Hardware's good, reporting is detailed, and it all ties back to one system.
Canadian tax and payment processing just works from day one. If you've ever dealt with a US-based system that doesn't quite get Canadian payment flows, you know how much this matters.
Memberships and leagues are solid — billing, reciprocal play, scheduling. Covered.
The Gap Lightspeed Doesn't Fill
Here's the thing that drives GMs crazy: Lightspeed manages transactions but doesn't create them.
Their POS rings up the sale after someone decides to buy. Their tee sheet records the booking after someone decides to play. But nothing in the Lightspeed stack is actively selling to your players.
- Nobody texts Dave on hole 7 to tell him the brisket is ready at the turn.
- Nobody calls back the player who hung up after getting voicemail at 7am — and that's exactly why courses are switching to voice AI.
- Nobody notices that Sarah's played 12 rounds and never visited the pro shop.
- Nobody sends a lapsed regular a "we miss you" text.
Lightspeed tells you what happened. SimpleUP Golf makes more things happen.
What SimpleUP Golf Adds to Your Stack
SimpleUP Golf is the revenue layer that sits on top of your Lightspeed setup. It connects to your existing system and adds the selling that's missing.
Amy: Your AI Phone Agent
A voice AI agent named Amy answers every call with a real conversation — books tee times, handles questions, suggests today's lunch special. Not a phone tree. Not voicemail. An actual friendly voice that knows your course.
One Ontario course went from 25% missed calls to zero after adding Amy. Tee time bookings rose 18% — just from answering the phone.
Mid-Round Text Conversations
Mid-round SMS upselling is the big revenue driver. Players get personalized text conversations during their round — not coupons, not blast promotions. Actual back-and-forth chat.
"Hey Mike, the brisket is coming off the smoker right around when you'll hit the turn — want me to have one waiting?"
Mike texts back. The AI responds. The order hits the kitchen. Nobody in your staff had to do a thing.
F&B Revenue That Actually Grows
The numbers tell the story: F&B attachment went from 24% to 39% at courses running the system. That's nearly four out of ten players buying food and drinks, up from less than one in four.
Pro shop buy rate nearly doubled — 16% to 31%. Average spend per player goes up $32 across the board.
Player Intelligence and Analytics
Every AI interaction — every call Amy handles, every mid-round text, every webchat conversation — makes the next one smarter. The AI learns player patterns from your existing Lightspeed data: purchase history, booking frequency, preferences.
Automated review requests after good rounds. Birthday messages. Win-back outreach for lapsed players. You get tabulated results from every interaction — which upsells convert, what players respond to, revenue generated per channel. All running in the background while you focus on the course.
How the Two Systems Work Together
This isn't a rivalry — it's a stack. Lightspeed handles operations: tee sheet, POS, memberships, reporting. SimpleUP Golf is your Revenue Caddy — the AI layer that handles growth: voice agent, mid-round upselling, player engagement, revenue analytics.
Player data flows between them. Bookings, purchase history, membership status — the AI uses that data to create personalized sales moments. Orders generated by the AI show up in your POS like any other transaction.
Your staff doesn't notice a difference except that more people are buying food and gear.
And for the operator: zero configuration. No dashboards to learn. No rules to write. We learn how your course runs and the AI handles everything. You keep running your course the way you always have.
Both Canadian. Both Get It.
Lightspeed is out of Montreal. SimpleUP Golf is Ontario-based. Both understand how courses here operate — the seasonality, the tax complexity, the way a Wednesday afternoon men's league works differently from a Saturday morning shotgun start.
Together, they cover operations AND revenue. No single tool handles both on its own.
What This Costs
SimpleUP Golf has three tiers:
- Webchat AI — $299/mo. Website chat agent, booking assistance, FAQ handling.
- Voice AI — $699/mo. Everything in Webchat plus Amy answering every call.
- Full Suite — $1,299/mo. The whole stack: voice, chat, SMS upselling, player intelligence, analytics.
Annual billing saves two months. All plans include onboarding and AI training tailored to your course. Full pricing details here.
The Short Version
Lightspeed is a great ops tool. If you're running it, keep running it.
But if your tee sheet is full and your F&B still breaks even — if the pro shop sells to the same regulars and nobody picks up the phone before 9am — that's the gap SimpleUP Golf was built to fill. Add dynamic AI pricing on tee times, loyalty programs that actually retain players, and AI-powered player insights — and every round generates more revenue.
Two Canadian companies. Two different strengths. One complete stack. See how it works with foreUP, GolfNow, or CourseRev too. Or talk to Amy and hear the AI for yourself.
Ready to see what this looks like at your course?
Most courses see results within the first season. Yours could be next.
